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The United States will serve as the primary setting for Millar's new Ultimate title. "I think anything set outside of America everybody always hates [Laughs]," the writer said. "And I say this as someone from outside of America. Even I feel slightly depressed when I see something set in Europe. So it's going to be very America centric. Like most adventure stories it will move around the world at times but I like the top ten list too much to set something outside of America."

America may be the primary setting of his new title ,but Millar plans to use the series to expand the Ultimate Universe by introducing many new characters and concepts.

Millar couldn't give any plot details about the book but hinted that it should appeal to a wide audience. "I think the mission of the book right now is to make Marvel's publisher, Dan Buckley, a happy man," Millar stated. "When I told him what the idea was, he was like, 'It's almost obscene how commercial that is. I'm so pleased.'"