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01:35:00 pm, by 
Media Release -- DC Entertainment, a Warner Bros. Entertainment company and home to iconic brands DC Comics, Vertigo and MAD, revealed today a new brand identity. The new identity is reflective of the company's mission to fully realize the value of a rich portfolio of brands, stories and characters, distinguished by incredible breadth and depth across publishing, media and merchandise. A new logo for DC Comics was also introduced, closely aligning with DC Entertainment's new mark.
After Warner Brothers announced the formation of DC Entertainment, Diane Nelson, Dan Didio, and Paul Levitz each released letters expressing their point of view on this major power shift at DC.
First, Paul Levitz:
Media Release -- Warner Bros. Entertainment Inc. (WBEI) has created DC Entertainment Inc., a new company founded to fully realize the power and value of the DC Comics brand and characters across all media and platforms, to be run by Diane Nelson, it was announced today by Barry Meyer, Chairman & CEO, and Alan Horn, President & COO, Warner Bros.
ComicList: The New Comic Book Releases List by Charles LePage @ ComicList.com is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
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