Media Release -- Organizers of the Chicago Comic and Entertainment Expo (C2E2) have today revealed their plans for Kids Day which will take place on Sunday, April 18, 2010.

C2E2, the new pop culture convention which is being launched by the organizers of New York Comic Con (NYCC), is set to debut April 16 – 18 at the McCormick Place Convention Center in downtown Chicago and the Kids Day festivities will closely resemble the enormously popular Kids Day at New York Comic Con (NYCC) which attracted 6000 kids and their parents last year. All children under twelve will get into C2E2 for free on Kids Day!

Lance Briggs, the 5-time Pro Bowl player and Co-Defensive Captain of the Chicago Bears, will be the Kids Day Guest of Honor and will participate in numerous events at C2E2 over the course of the weekend, including signing footballs, auctioning off signed Chicago Bears and C2E2 items, as well as moderating a panel on Saturday, April 17.

Mr. Briggs is a comic book enthusiast and is also the founder of Briggz4Kids, a foundation dedicated to raising funds and awareness for at risk youth in the Chicago area. Proceeds from his auctioned items will go to benefit Briggs4Kidz. Organizers also note that C2E2 will be sponsoring a week long Scholastic Book Fair during the week of C2E2 at Pershing East elementary school in downtown Chicago.

"We want this to be our best Kids Day ever," notes Lance Fensterman, Group Vice President for Reed Pop Culture and Show Manager for C2E2. "Lance Briggs is an awesome personality to have as our Kids Day Guest of Honor and he has done so many great things for kids. We are incredibly grateful to him for bringing such a high level of recognition to C2E2 and especially to our Kids Day events. Our intent has been to link Kids Day to the wider Chicago community and I think Lance's participation, along with our sponsorship of the Scholastic Book Fair at Pershing East elementary school, certainly does that. We will have a ton of kids' activities at C2E2 and we encourage parents to bring the whole family to our show on Sunday, April 18!"

Pershing East elementary school is located approximately one mile from McCormick Place. The Scholastic Book Fair will run the week of C2E2 and as part of C2E2's sponsorship, convention organizers are providing each student with $5 to purchase books at the fair. This $5 purchase will put one or two books in each student's hand. In addition, C2E2 is providing 50 local schools with $5 coupons for all students who want to attend C2E2.

The types of activities that will be a part of Kids Day events at C2E2 include author readings, an opportunity to meet Spider Man and Stormtroopers, a Star Wars Drawing Workshop, and a Making Comics Workshop. Organizers note that all Kids Day programming and guest information is posted on the website at www.C2E2.com. Tickets for C2E2 may also be purchased via the website. Additional information about the convention is available via the show's official blog, MediumAtLarge, at www.mediumatlarge.net, or follow C2E2 on Twitter at www.twitter.com/c2e2.